Privacy policy
Hauck USA Inc. ("Hauck," "we," "us," or "our") values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website at www.hauckusa.com, place an order through our online shop, sign up to receive email communications or contact our customer service, or otherwise interact with us — whether you are located in the United States, the European Union, or elsewhere.
By using our website, placing an order, or otherwise providing us with your personal information, you agree to the practices described in this Privacy Policy.
1. Who We Are and How to Contact Us
Data Controller:
Hauck USA Inc. 2115 Rexford Road, Suite 420 Charlotte, NC 28211 USA
Data Protection Officer / Privacy Contact: privacy@hauckusa.com
2. Information We Collect
We may collect the following categories of personal information:
• Contact information: name, shipping and billing address, phone number, email address.
• Order and payment information: items purchased, order history, and billing details processed through Shopify Payments (we do not store full payment card numbers).
• Account information: login credentials, profile preferences, and purchase history, if you create an account.
• Communication preferences: your email opt-in status and, where applicable, records of consent to receive customer-service text messages (see Section 5).
• Device and technical information: IP address, browser type, operating system, and website usage data, collected via Google Tag Manager, Google Analytics 4, and the Meta (Facebook/Instagram) Pixel.
• Shipping and logistics information: tracking and delivery data processed by our carriers FedEx, UPS, and DHL.
• Order, customer, and compliance data: processed internally via Microsoft Dynamics 365 Business Central, and screened where required using Descartes pixi for export-control and denied-party/sanctions-list compliance.
• Application or employment information: résumé, education, work history, and other information you provide when applying for a job.
• Business partner information: company name, representative, tax ID, and contact details.
We may also collect information from:
• Forms you submit on our website, including at checkout,
• Emails, phone calls, text messages, or other messages you send us,
• Public sources (such as company registries or social media), or
• Third-party service providers listed in this Section and in Section 6 below.
3. How We Use Your Information
We use your personal information for the following purposes:
• To fulfill contracts and provide services, e.g., processing and shipping your order (including through our fulfillment partners), handling payments, and providing customer service, including by text message at your request (see Section 5).
• To comply with legal obligations (e.g., recordkeeping, tax, accounting, and export-control/trade-compliance screening requirements).
To pursue legitimate business interests, such as:
◦ Improving our products and services,
◦ Marketing and product recommendations (by email only — see Section 4),
◦ Maintaining internal databases for better customer service,
◦ Fraud prevention, export-control compliance, and security, and
◦ Legal claims and compliance management.
Based on your consent, for example when:
◦ You subscribe to our newsletter,
◦ You allow cookies or analytics tracking, or
◦ You verbally agree to receive a text message from our customer service team, or apply for a job and consent to the processing of your application data.
4. Marketing and Communication
We may use your contact details to send you product updates or marketing messages about similar goods and services by email, as permitted by law. You can opt out of marketing emails at any time by clicking "unsubscribe" in any message or by contacting us directly.
We do not send marketing or promotional text messages, and we do not offer text-message sign-up through our website, at checkout, or in stores. Our use of text messaging is limited as described in Section 5 below.
We do not sell your personal information.
5. Text Messaging (SMS) Program
5.1 Overview
Our text (SMS) messaging program is limited to direct, one-to-one customer service communications sent at your request. If you contact Hauck USA customer service by phone and ask us to send you information by text message — for example, a link to our Spare Parts Request Form, tracking information for an order or spare part, a link to product information, or a follow-up regarding your specific service request — we may, with your consent, send you one or a limited series of text messages related to that request, using our messaging platform provider, RingCentral.
We do not conduct SMS marketing or promotional campaigns, do not send mass or automated bulk text messages, and do not collect SMS opt-ins through our website, at checkout, or in stores. This program is categorized with our messaging provider as direct, external customer-service conversations.
5.2 Consent
Before sending you a text message, our customer service representative will ask for your verbal consent using language substantially similar to: "Would you like me to send that information to you by text message? By agreeing, you consent to receive an SMS from Hauck USA regarding this customer service request. Message and data rates may apply. You can reply STOP to opt out." A message will only be sent after you have agreed and confirmed or provided the mobile number to be used. Consent to receive a text message is never a condition of receiving customer service or making a purchase. Message and data rates may apply.
5.3 How to Opt Out or Get Help
You may decline at the time of the call, or opt out at any time afterward by replying "STOP" to any message you receive from us; each message we send includes a reminder of this option. For assistance, contact us at contact@hauckusa.com.
5.4 No Sharing of Mobile / SMS Opt-In Data
Notwithstanding anything else in this Privacy Policy:
We do not share your mobile phone number or your text-messaging opt-in and consent data with third parties or affiliates for their own marketing or promotional purposes. This category of information is excluded from all of the sharing described in Section 6 below. Your mobile information will only be disclosed to service providers who help us deliver the messaging service itself (such as RingCentral, our SMS platform provider) or where required to comply with the law.
5.5 Verbal Consent Script
Our customer service representatives follow the disclosure set out in Section 5.2 above and in our internal SMS Consent Script (see Annex A) before sending you a text message.
6. Sharing of Personal Information
Other than as described in Section 5.4 above with respect to SMS opt-in and consent data, we may share your information with:
• Shopify and Shopify Payments, which host our online shop and process payments.
• Google (Google Tag Manager, Google Analytics 4) and Meta (Facebook/Instagram Pixel), which provide website analytics and, where you have consented to cookies, advertising measurement.
• Our shipping carriers FedEx, UPS, and DHL, and our fulfillment partner in Pennsylvania (for standard orders) or our warehouse in Reichertshofen, Germany (for spare parts), to deliver your order.
• Microsoft (Dynamics 365 Business Central), used internally to manage orders, customers, and business records.
• Descartes pixi, used to screen orders and business partners for export-control and denied-party/sanctions-list compliance where legally required.
• RingCentral, our messaging platform provider, solely to deliver the customer-service text messages described in Section 5.
• Affiliated companies within the Hauck Group, where necessary to fulfill contracts or for shared business purposes.
• Legal authorities, if required by law or to protect our rights.
All service providers and affiliates are required by contract to protect your information and use it only for authorized purposes.
7. Retention of Your Information
We keep your personal information only as long as necessary: to provide our services, to meet legal or regulatory obligations, or to resolve potential disputes. When data are no longer required, they will be securely deleted or anonymized.
8. International and Interstate Data Transfers
Your information may be stored and processed in Germany or other countries where we or our service providers operate. Because we fulfill spare-parts orders from our warehouse in Reichertshofen, Germany, related order and shipping data may be transferred there for that purpose. If we transfer personal data outside the European Economic Area (EEA), we do so in compliance with GDPR — using Standard Contractual Clauses, adequacy decisions, or your explicit consent. Within the United States, your order may also be processed by our fulfillment partner in Pennsylvania.
9. Your Rights
9.1 For EU/UK Residents (GDPR)
• Access: Obtain a copy of your personal data.
• Rectification: Correct inaccurate or incomplete data.
• Erasure: Request deletion of your data ("right to be forgotten").
• Restriction: Limit how we process your data.
• Data portability: Receive your data in a machine-readable format.
• Objection: Object to processing for legitimate interests or marketing purposes.
• Withdraw consent: Withdraw any consent at any time.
To exercise your rights, contact: anfrage@projekt29.de
9.2 For California Residents (CCPA/CPRA)
You have the right to:
• Know what personal information we collect and how it's used,
• Request deletion of your personal information,
• Opt out of the sale or sharing of personal information (note: Hauck does not sell personal data), and
• Not be discriminated against for exercising your rights.
To submit a request, contact: anfrage@projekt29.de. We may need to verify your identity before processing your request.
9.3 For Residents of Other U.S. States
If you are a resident of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, Delaware, New Jersey, Nebraska, New Hampshire, Minnesota, or another state with a comprehensive consumer privacy law, you may have similar rights to those described in Section 9.2, including the right to access, correct, or delete your personal data, to obtain a copy of it, and to opt out of targeted advertising, the sale of personal data, and certain profiling. To submit a request, contact: anfrage@projekt29.de.
10. Data Security
We use appropriate technical and organizational measures to protect your data against unauthorized access, loss, alteration, or destruction. However, no online transmission or storage system can be guaranteed 100% secure, so please use caution when sharing personal information online.
11. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in law, technology, or our business practices. Any changes will be posted on this page with an updated "Last updated" date.
12. Contact
For privacy questions or to exercise your rights, contact: anfrage@projekt29.de
For questions about a text message you received from us, contact: contact@hauckusa.com
Hauck USA Inc. 2115 Rexford Road Suite 420 Charlotte, NC 28211 USA